Media si spatiul electoral dupa alegerile prezidentiale din 2014. Noul „must media” din spatiul public romanesc

Abstract

The presidential campaign in 2014 had emphasised the bigger influence of the social-media in Romanian political communication. In the same time, we are experiencing a growing integration of different types of agenda (media, public and politicians) – in the electoral campaigns, and also in the public sphere. Into a permanent changing media environment (we never have had a stability period in the last 25 years), following the interaction between these agandas can become a good tool for public communication strategies. This analysis presents information regarding the different types of media users (TV, online, newspapers), and how the use of media can influence the political options in Romania.